Agency Work

Selling across a portfolio of services including:

- media office (media releases, media relations, media monitoring)

- event management (workshops, conferences, press conferences, social functions)

- instore promotion planning and organisation

- media planning and buying

- event and product marketing & communications plans

- direct marketing services

- exhibition stand coordination and management

Event Director

Managing events business unit in capacity of commercial manager. The events business unit at Market Intelligence Limited was focused on growing an existing line-up of events and pioneering new events in emerging markets such as the Middle East, India, Eastern Europe and Latin America.

Sponsorship, Exhibition and Delegate Sales

Extensive experience in developing sales and marketing plans & collateral for sponsorship packages, exhibition space and delegate sales. Management of these three revenue streams.

Examples of impact of successful implementation of sales and marketing plans for sponsorship and exhibition packages:

> Sponsorship Package sales increased from 21 in 2002 to 58 in 2006*

> Exhibition Package sales increased from 7 in 2002 to 60 in 2006*

* Events Business Unit – Market Intelligence Limited

Advertising Sales

Print Media – b2b publications for the international fresh produce sector

Digital Platforms – b2b websites for the international fresh produce sector